Plastic/rubber strip partly blown upwards but fixed to road causing obstruction

A rubber strip, what I believe might be one that is purposely fixed to the road with concealed cables to measure traffic, has partly lifted at one end but still partly fixed to road. The strip was in the left lane. I was driving in the middle lane when I saw a car in the left lane slow down and put their hazards on. I then noticed the strip that was partly in the air across the middle lane. It was too late to emergency stop when i saw it as i had someone directly behind me and i believe someone on the outside also otherwise i would have swerved to the outside lane. It would have been more dangerous to swerve than to drive through. I hadn't identified what the object was until afterwards but I realised it was relatively soft and wouldn't cause as much damage as might have done if i had hit another car.

The rubber object that I hit has scratched my car as attached. There was also a loud knock when it hit to the side but also underneath the car i believe. As per the photo, a chunk has been taken out of the plastic bumper and the front sensor has been scratched. I am not sure if this has caused internal damage - a mechanic would need to check this. A mechanic would also ned to check any damage to the underneath of the car and also therefore internal damage. I cannot see any other damage but there may be some more I haven't spotted. The car is new to us having only just purchased it end of december from a main dealer with full inspection and service so no damage was on it previous to this incident.

The pin I have placed as a best guess as this is an A road I couldn't stop to locate my exact whereabouts. I know it was before the shops in Neasden though which are just after the north circular crosses the A5.